Behavioural change communications consultancy EnviroComms has launched operations in New Zealand to extend its range of services to the public and private waste sector across the country.
The company will provide support to institutions looking to increase levels of participation in recycling and address a range of issues including contamination and the introduction of new services.
Love Food Hate Waste
According to Stephen Bates, EnviroComms director, New Zealand respects the UK’s recycling efforts after the country adopted components of the UK’s Love Food Hate Waste campaign.
Due to this, Mr Bates stated that New Zealand offers great potential. “Recycling has developed from the ground up rather than driven from the top down, as has been the case in Europe. There exists significantly more integration with the private sector and a far wider acceptance for the need for strategic behavioural change rather than just the tactical elements,” he added.
EnviroComms’ first project in New Zealand will be an integrated communications campaign for a local authority to boost participation in local recycling services with work including print, digital, advertising and doorstepping.
EnviroComms started trading in 2003 and has since worked with over 130 UK local authorities on awareness and public engagement projects. Its international work has now extended to over 20 countries.
“We work globally but the UK remains our primary market, but international projects broadens our horizons and depth of skills to exceptional levels that benefit all our projects wherever they are located”.
“We have recently been undertaking doorstepping work for our own Local Authority; Basildon Council and have just secured our first contract in New Zealand so have attained what I think is quite a unique record in working, at the same time, on a Local Authority project closest to our office and one quite literally, the furthest from it,” said Mr Bates.